A short account of what this shop is and the standards we hold ourselves to.
Whimsili is owned and operated by BIUBIU CO.,LIMITED.
| Brand | Whimsili |
| Legal entity name | BIUBIU CO.,LIMITED |
| Registered office | FLAT/RM 1605 HO KING COMMERCIAL CENTRE 2-16 FA YUEN STREET MONGKOK KOWLOON, HONG KONG |
| Customer support email | [email protected] |
| Website | https://whimsili.com/ |
| Business hours | Monday–Friday, 9:00 AM–6:00 PM (UTC+8) |
The catalogue is intentionally short. Nothing is listed until we have handled it, and nothing stays listed once it stops being something we would buy ourselves.
We buy in small quantities and test before listing. When the answer to the third is no, it does not go on the site, however well it photographs.
Descriptions are written from the item, not from the supplier's marketing sheet. It costs us some orders and saves a lot of returns.
We are a Hong Kong registered company operating this shop online, with stock handled from our own warehouse. Orders are packed and dispatched by us rather than by a third-party fulfilment service.
Stock is bought in small runs and checked before it is listed: materials noted from the label and from handling, and a note made of anything a buyer would want to know but a supplier would leave out. Where a supplier cannot tell us the composition, the item does not go up until we have checked it ourselves. That is slower, and it is the reason the catalogue stays short.
We do not drop-ship: what the page says is in stock is stock we hold, so a dispatch date does not depend on a third party's warehouse. We do not run countdown timers or invented discounts, and we do not publish reviews we have written ourselves.
We are a Hong Kong registered company trading online, and our registered name, address and support email are printed in the footer of every page rather than buried in a PDF. If you need them in a different format for a bank or an accountant, ask and we will send them.
Confirmation and dispatch emails come from this site's own address and include the order number. We will never email asking for card details, a password or a payment by bank transfer, and we will never ask you to install anything.
We buy small runs from makers we have dealt with before, and we do not fill gaps with whatever a distributor happens to hold. That means sizes and colours sell through rather than being restocked forever, and it means we can describe an item because we chose it rather than because it was offered to us.
The catalogue turns over because the shelf does. New pieces appear when a run arrives and leave when it sells through, and the counts stated on this site are kept in step with the live catalogue rather than left at last season's figure.
Questions about this page? Write to [email protected] and we will answer within one business day.